3. What have you learnt from your audience feedback?

Throughout the duration of my project I have used audience feedback to try and collect information about user's responces and improve spefic areas that they wish to be improved. I used different techniques to collect audience feedback but i concentrated on the social networking site Facebook as it allowed me to collect comments on people's thoughts and reactions to my product.


Feedback from Bubble.us shows how i have recorded comments from other people about my produt and overall they seem to have shown a positive responce towards the project.

However even though i have collected positive responces from other people there were negative comments too about different features such as my adverts. After consiering different options i decided to leave my prject the way it was origionally designed as i feel that the majority of the feedback was encouraging and it displayed my project as a positive production.


I took feedback on a number of different aspects in my project ranging from the adverts to the front page and as i collected the audience feedback i noticed that the genuine attitude towards my project was a enjoyable, warm responce as the audience seemed to take a liking to the product. There were some constructing comments that were given and i realised it is important to make sure that specific newspaper featurs are completed to a high standard. These include the colour scheme that i used throughout my newspaper and also the font and text i displayed.

 I also took feedback from my radio advert as the audience commented on the different approach i used and how effective it was. From the comments i can see that the radio advert was an overall success but however there could've been some minor changes to try and improve the way in which it was delivered.

As one can tell from reading the comments i am aware that the radio can possibly be improved for any future productions by changing the background noise into more suitable and reliable feature of the radio. Along with the background noise i could also change the voices of the people involved and make them more suitable to the task of presenting the newspaper.


Throughout my project i used different theory techniques to contrast with my audience and my project. The first theory i used was Chomsky's theory which aspires that the audience and product are being delivered to advertisers through real media texts. This theory corresponds with my product as it could be said that it uses the audience and advertisers to produce a branding for my newspaper.

Another theory that i used was the gate keeping theory as i portrayed the model on my front page as a student criminal to have an important effect on my audience. I chose this image as it is most relevent and it describes the best level of effect and significance.

To conclude my uses of theory's my final theory was the idea that my audience feedback supported the use of the Uses and Gratifications theory. This was explained as it implies that audiences are not passive and easily taught, but that they use media texts in an active way rather than using the 'hypodermic syringe theory' that dims audiences as simple and easy going.